Founder & CEO


James Mahone

James Mahone strong desire and dream to be part of the Fashion Industry began at the early age of 20. Working in customer service at the early age of 16 gave him the experience of delivering the upmost excellent product satisfaction that is important in the Fashion Industry. Education leaders, managers, and everyone who has had the pleasure of knowing Mr. James Mahone, agree that he has the passion and drive.

Me & my wife named the company after my mother in law (Giancarla Veronesi). Unfortunately she passed in 2018 from stage 4 Lung Cancer, when my wife was 8 weeks pregnant. Watching my wife lose her mother was the hardest experience we ever had to deal with together. Everything that I loved about my wife was because of this 1 person. My wife went from 3 calls a day everyday to no calls a day everyday.
Somehow through it all, my wife kept pushing along focusing on the pregnancy and the future for our first child. My wife had her moments when she couldn’t fathom the idea of our son not knowing his grandmother. So I promised my wife, her mother legacy will never be forgotten in our family. So when our watches get shipped out from all across the world, I feel some sort of relief that her legacy & name will always live on.